SEO & PPC
Search Engine Optimisation (SEO)
This is the practice of increasing the visibility of your website so that it appears as high as possible on the pages of Google. Every brand wants to be at least on page one of natural listings and this is understandable because a prominent position will mean more targeted visitors on your website ultimately resulting in a strong brand exposure and profitability.
At Digital portfolios we have a deep understanding on how search engines work, behave and what search engines are looking for when they are ranking websites.
This is a dynamic process because Google for instance are always making changes, subtle or otherwise, to the algorithms of search engines.
After understanding your business we focus on:
Focuses on keywords that are important to your brand in your industry. We apply technology to analyse the rank and position of your keywords together with search volumes of the keywords in question. This gives an indication of the reach, visibility and competitor performance of your keywords. This is a good indicator on the performance of your keywords and their likely effects on targeted traffic and profitability.
Comparing your site to your competitors is important in order to close the ranking gap between your site and theirs. We would examine the “health” of your SEO activities in terms of keywords, links and content relevancy. Optimising the relevant nodes of activities will mean that your website is relevant and targeted ensuring that you are not losing out to your competition.
Link building is considered crucial in SEO marketing to maintain and enhance your websites position in the natural listings. It is not simply the case of just linking your website to other websites but using technology to identify sites which are most likely to drive traffic which is relevant to your site and therefore improves your site rankings.
We are able to produce link packages based on targeted partnerships and relevancy which would mean better results. We work with a full understanding of search engine algorithms delivering value and measurability.
We provide monthly reports which assess the impact of your SEO campaign. We focus on the progress of the campaign such as website position; the numbers of links built and assess the traffic sources from the keywords we are working with.
We ensure a full monitoring system which logs the progress of the campaign in the overall context of lead generation and profitability for your business.
For more information on our SEO service or to have a complimentary site audit please contact us on firstname.lastname@example.org
Pay Per Click (PPC)
Search: Pay per Click (PPC)
PPC is probably the quickest way for a company to be visible on the internet through the various search engines. Essentially it is the practice of bidding for relevant searched keywords within your industry which would lead customers to your landing pages of your website offering the goods and services which you want to sell or promote.
Over time, paid search has become more and more competitive; bid prices for keywords have increased while customers have become more sophisticated. This has serious impact on ROI resulting in companies with little understanding of analytical matrix stopping PPC campaigns as being unviable.
At Digital Portfolios our PPC campaigns has a qualitative emphasis which means that ROI and profit margins are protected by analytical research. Our approach to PPC is reflected in this to deliver better results. We focus on:
Account and Keyword Management
Some brands have a multi channel presence whilst some just focus on online channels. Having brand consistency and message is important. After understanding the marketing activities of your business, we would set up and manage your PPC account to include:
Reporting and Monitoring
As with any marketing campaign, it is important to monitor and report on how well the campaign is performing. We provide a complete and comprehensive monthly reporting system which will help increase your ROI.
For more information on our PPC service or to have a complimentary site audit please contact us on email@example.com
Digital Portfolios for 12 years had a dedicated digital marketing team that is now called Search Strategy, find them at www.search-strategy.co.uk. They are part of Digital Portfolios and focus on Digital Marketing.