Digital Portfolios offer high quality search engine marketing services that aim for top placement in the major search engines. We will develop a strategy based upon your goals and your budget. There are various levels of promotion which we offer, but all packages ensure you that you will notice a significant increase in the number of qualified visitors to your website.

The benefits:

Site Optimisation
Site optimisation and search engine submission are the first important steps in establishing your online presence. By not spending the time and resources necessary to achieve a high search engine ranking, your web business is missing out on high traffic on a daily basis. We begin by making an analysis of your existing website, checking that meta tags and content meet the requirements for indexing by the most popular search engines.

Natural Search

natural search

We work with you to choose the keywords which best represent your service or product and use these to market your site across the most popular UK search engines. We will liase on your behalf with portal websites and other suitable organisations for exchanging links and thereby increasing your site's natural search ranking.

Pay per Click Campaigns
We set up a pay per click account on Google and/or Yahoo networks and manage these on your behalf. We can work to a fixed or flexible budget which will vary according to your marketing goals. Attaining prominent placement requires the efforts of experienced professionals who understand how to make your site stand out from the crowd in the listings.

For a campaign on Google we create what Google ads, which appear as sponsored links on the right hand side of the Google search engine. The most popular of these ads (i.e. that receive a high volume of clicks) are displayed at the top of the main search listings. Your ads will also appear on pages that are part of the Google content network. This means that visitors who have visited sites offering similar services to yourself will be exposed to your ads and links to your site.

Monthly Reports
Throughout the duration of your campaign we keep you informed of how the campaign is performing, via monthly report which details the number of click-throughs to your site. If you have a payment area on your site we can also track the ads which lead the customer to your shop. We spend the time necessary each month to tailor the campaign to be most effective according to keyword popularity and price changes.

Complimentary Site Audit
Let us start by performing a free site audit on your website.
We will take a look at how your website is performing on the most popular search engines and make you a marketing proposal for how you can achieve higher ranking.

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