How to succeed on Google’s organic listings with Google My Business

How to succeed on Google’s organic listings with Google My Business

• Post regularly
• Use high-quality pictures or videos
• Keep the text short and snappy: think mobile-friendly, as always with Google
• Include keywords
• A/B test call-to-action – CTA buttons: try out a few of Google’s preselected CTA buttons to see which customers respond to best
• Be aware of Google bans, i.e. repeated phone numbers, that could get your post erased
• Optimize your landing page: this is where the CTA will take the customer, so it should be kept updated
• Make sure the main profile of GMB is optimised too, with a video if possible
• Keep it professional
• Proofread and edit any mistakes

Post ideas

• Offers: Think of this as the “promotional” type of post where you can display sales and offers from your business
• Products: You can highlight specific products in a special “Product tab” where viewers can go to view pictures, specifications, and other attributes for your selected products
• What’s new: This provides any general information about your business, like photos, videos, descriptions, or sharing new services
• Events: Share upcoming events your business is hosting or participating in with this post type. All events require titles, start and end dates, and timing information

Digital Portfolios assists their clients in building and maintaining Google my business profiles, please contact us on 0207 288 1188 or email us at info@digitalportfolios.com, we look forward to assisting you